Create SEO World Class Product Experiences

Driving Growth Through SEO

48Street is specialized in international search engine optimization. 48Street combines an evidence-driven approach, strategic and creative thinking, as well as advanced SEO know-how with a get-it-done attitude.


Data and insights of existing organic, natural search traffic and metrics help us to understand your customers, your business and your industry.


There is no one-size fits all SEO strategy. Tell us your goals and we build a data-driven strategy for your target audience, based on your content and technical site status.


Results and relationships are what matter to us. We want to have a measurable impact our your business. That is why we get buy-in from all stakeholders to integrate and scale SEO.

About us

48Street was founded in 2009 by Kristian van Bockel. Since 2009, 48Street has been working for various national and international brands like CSU Total Care, WW (Weight Watchers) and Sofa.com.

Why us?

To maximise your ROI on SEO, we help you integrate SEO into other marketing channels. We strive for a collaboration in which your goals are met with advanced SEO expertise, strategic and creative thinking and a highly motivated, get-it-done approach.

We help train and educate teams and stakeholders, to help integrate SEO into their daily work habits and get recommendations implemented.


We aim for a measurable impact on your business, with high satisfaction and a long-term, enjoyable relationship.

Kristian quickly proved to me and all of the other business stakeholders that he knows how to get things done in our organization, understands what will drive the strongest business impacts and had a special knack for connecting with people 1:1 to help understand each market’s unique SEO priorities and needs.

Christine Campbell

Director, Acquisition, WeightWatchers

Kristian is structured, agile and efficient in leading international SEO work, where several languages, cultural expressions and understanding of the local market trends are crucial for result. There are few who can do this, but Kristian is one of them!

Jonas Lundman

Product Manager Website, WW ViktVäktarna

48Street: First Aid for SEO crashes and afterwards: an eye for details with a helicopter view. Pleasant and informal to work with. Definitely recommended!

Wai K Chiu

Webmanager, ROC Midden Nederland

A committed true professional who practices his profession with passion. Critical, brimming with ideas and goes for the best result and feels responsible for it. And also pleasant to deal with.

Danny Franken

Director Marketing & Operations, Jurilex Letselschade

Kristian is top-notch when it comes to his subject-matter expertise in all aspects of SEO. He’s as comfortable drawing up a company-wide strategy as he is deep diving into the performance numbers, always well prepared and ready to explain in a way that’s adjusted to his audience.

Jonas O. Klink

Vice President of Product Management, WeightWatchers

Kristian manages all paid search campaigns of our two organizations and is very punctual, helpful and also advising. He always thinks along, also with the broader online strategy. This helps me enormously, the collaboration enriches our marketing. It certainly pays for itself!

Charlotte van Beek

Advisor-Trainer, MZ Services

In addition, he also provides excellent tailor-made strategic advice, in-depth analysis and sees where to seize opportunities & take on challenges. As a sparring partner, Kristian regularly asks for feedback on his work, with a view to continuous improvement. A must have in your online team!

Ann-Sophie Martens

Marketing Manager Belgium, UNILIN Insulation

Kristian is very knowledgeable when it comes to SEO and SEA. His advice is realistic and effective. Moreover, he is a very pleasant person to work with. He really thinks along with you, outside his own scope and is also fast.

Simone Raaijmakers

Strategic Marketing & Communication advisor, Servicebureau Kinderopvang

It is thanks to Kristian WW BNLX reached a nr 1 position on the most important (and highly competitive) keyword! An achievement we never imagined possible.

Roeland Claes

Digital Manager Benelux, WeightWatchers

Kristian van Bockel has in-depth, detailed and very practical knowledge of everything that has to do with web applications and search engines. The fact that he provides advice, concept development and implementation makes every project effective and instructive. Hire him!

Hein Eberson

Advisor communication, Transvorm

Kristian is a critical professional with an understanding of the business. He knows how to use his inexhaustible energy extremely efficiently and purposefully for his customers. Moreover, he is a very pleasant sparring partner, due to his directness and good communication skills.

Sebastiaan Tesink

Co-founder & CISO, Webscale

Analysis pur sang, has a nose for details while maintaining overview. Kristian is goal-driven and sets high standards. To himself, but also to his environment. Note: he likes to be challenged to get the most out of it. Above all, a nice and inspiring guy!

Dennis Blaak

Owner, Vormtaal Ontwerphuis

Get in touch

Want to increase your visibility in search engines and grow your business? We would love to hear from you.


Novicenstraat 7
5057 DB Berkel-Enschot
IBAN: NL58INGB0004379108
VAT: NL858684329B01
CoC: 713.578.23