Create SEO World Class Product Experiences

Driving Growth Through SEO

48Street is specialized in international search engine optimization. 48Street combines an evidence-driven approach, strategic and creative thinking, as well as advanced SEO know-how with a get-it-done attitude.


Data and insights of existing organic, natural search traffic and metrics help us to understand your customers, your business and your industry.


There is no one-size fits all SEO strategy. Tell us your goals and we build a data-driven strategy for your target audience, based on your content and technical site status.


Results and relationships are what matter to us. We want to have a measurable impact our your business. That is why we get buy-in from all stakeholders to integrate and scale SEO.

About us

48Street was founded in 2009 by Kristian van Bockel. Since 2009, 48Street has been working for various national and international brands like CSU Total Care, WW (Weight Watchers) and Sofa.com.

Why us?

To maximise your ROI on SEO, we help you integrate SEO into other marketing channels. We strive for a collaboration in which your goals are met with advanced SEO expertise, strategic and creative thinking and a highly motivated, get-it-done approach.

We help train and educate teams and stakeholders, to help integrate SEO into their daily work habits and get recommendations implemented.


We aim for a measurable impact on your business, with high satisfaction and a long-term, enjoyable relationship.

Kristian is super knowledgeable in the field of international SEO, smart, scrappy and incredibly motivated. He worked with WW for years, first managing SEA then SEO for the Benelux team, and after I moonlit as WW’s global SEO lead last spring I recommended we retain his SEO services for other markets as well (namely, the US, UK and Germany). Kristian quickly proved to me and all of the other business stakeholders that he knows how to get things done in our organization, understands what will drive the strongest business impacts and had a special knack for connecting with people 1:1 to help understand each market’s unique SEO priorities and needs. Perhaps what I appreciate most about working with Kristian is that outside of our working relationship, I consider him a friend. He was always available to discuss music, life and obviously work and I couldn’t ask for anything more! I enthusiastically recommend Kristian for any and all SEO projects (and beyond)!

Christine Campbell

Director, Acquisition, WW (Weight Watchers)

Kristian has a passion for SEO, is very skilled and is bursting with good ideas. He quickly makes connections and sees new opportunities everywhere. Very pleasant to work and to consult with.

Susanne Havermans

Digital marketeer, WW (Weight Watchers)

48Street: First Aid for SEO crashes and afterwards: an eye for details with a helicopter view. Pleasant and informal to work with. Definitely recommended!

Wai K Chiu

Webmanager, ROC Midden Nederland

Kristian is the definition of a professional. He listens carefully to your objectives, asks questions if matters need clarification and gives (solicited and unsolicited) advice. And that works! In addition, Kristian is a nice guy and that makes for a pleasant cooperation. An absolute must if you want to achieve more with your online media channels!

Iban Spijkers

Projectmanager communication, Marketing Match

Kristian is very knowledgeable when it comes to SEO and SEA. His advice is realistic and effective. Moreover, he is a very pleasant person to work with. He really thinks along with you, outside his own scope and is also fast.

Simone Raaijmakers

Strategic Marketing & Communication advisor, Servicebureau Kinderopvang

We’ve been working with Kristian since 2014, first for managing our SEA campaigns, and eventually as a SEO business partner driving our Search (and so our sales) to the next level, responsible for strategy, operations, training, analytics and dashboarding. Kristian is a real professional, knowledgeable in all online marketing aspects, up to date with latest trends and developments, full of relevant insights and actionable ideas, constantly searching for ways to drive the entire business forward. It is thanks to Kristian WW BNLX reached a nr 1 position on the most important (and highly competitive) keyword! An achievement we never imagined possible. As Benelux’s successes and Kristian’s skills and professionalism didn’t go unnoticed in the US, he now is part of global team deploying projects, inspiring and assisting all other WW markets globally. WW is so lucky to have such bright mind and enthusiastic force on board. And he’s a fun person to work with. If you’re looking for a Search expert, he is your man!

Roeland Claes

Digital Manager Benelux, WW (Weight Watchers)

Kristian manages all paid search campaigns of our two organizations and is very punctual, helpful and also advising. He always thinks along, also with the broader online strategy. This helps me enormously, the collaboration enriches our marketing. It certainly pays for itself!

Charlotte van Beek

Advisor-Trainer, MZ Services

Kristian has extensive expertise and experience when it comes to SEO and SEA. In addition, he also provides excellent tailor-made strategic advice, in-depth analysis and sees where to seize opportunities & take on challenges. As a sparring partner, Kristian regularly asks for feedback on his work, with a view to continuous improvement. A must have in your online team!

Ann-Sophie Martens

Marketing Manager Belgium, UNILIN Insulation

Kristian helped us with an extensive audit of our Google Ads accounts. His in-depth analysis helped us optimizing our campaigns with quick-wins and more sophisticated settings. This helps us spend our budget more efficiently and meet our targets.

Casper van Sijl

Senior Brand Manager, VSM Nederland

Intensive and always pleasant cooperation with Kristian for the past 2.5 years. Kristian has very broad knowledge of SEO and SEA, and is fully aware of the latest developments within Online Marketing. He is critical, dedicated and you can always call him if you need his help. Moreover, he regularly comes up with new, hands-on insights that have helped us both strategically and operationally. I can recommend Kristian to everyone!

Remy Egbers

Digital Product Coordinator, WW (Weight Watchers)

Kristian van Bockel has in-depth, detailed and very practical knowledge of everything that has to do with web applications and search engines. The fact that he provides advice, concept development and implementation makes every project effective and instructive. Hire him!

Hein Eberson

Advisor communication, Transvorm

Kristian is a critical professional with an understanding of the business. He knows how to use his inexhaustible energy extremely efficiently and purposefully for his customers. Moreover, he is a very pleasant sparring partner, due to his directness and good communication skills.

Sebastiaan Tesink

Co-founder & CISO, Webscale

Analysis pur sang, has a nose for details while maintaining overview. Kristian is goal-driven and sets high standards. To himself, but also to his environment. Note: he likes to be challenged to get the most out of it. Above all, a nice and inspiring guy!

Dennis Blaak

Owner, Vormtaal Ontwerphuis

Kristian is far above the material and knows how to make it understandable. Online campaign management is really his business and his involvement goes way beyond what you would normally expect. He empathizes well and understands the matter for which he sets up campaigns. A committed true professional who practices his profession with passion. Critical, brimming with ideas and goes for the best result and feels responsible for it. And also pleasant to deal with.

Danny Franken

Director Marketing & Operations, Jurilex Letselschade

Get in touch

Want to increase your visibility in search engines and grow your business? We would love to hear from you.


Novicenstraat 7
5057 DB Berkel-Enschot
IBAN: NL58INGB0004379108
VAT: NL858684329B01
CoC: 713.578.23